K-SWISS, the nationally recognized footwear and apparel brand, in association with Foot Locker Inc. relaunched a new campaign that highlighted the brand’s West Coast heritage. The campaign titled, “We are the West” brought together West Coast-based CEOs and brand builders for content that showcased fresh K-SWISS styles in front of quintessential LA scenes, while highlighting the entrepreneurial spirit of the West.
Amongst these CEO’s and brand builders were jeweler Ben Baller of If & Co., serial entrepreneur Natalie Ellis of Boss Babe, lifestyle retailer Ariel Stark-Benz of Mister Green and of course, none other than brand builder herself, media mogul Karen Civil. Karen shared her life as an entrepreneur, conducting business on the west coast and how K-Swiss has always been a part of that journey.
As long supporters of K-Swiss ourselves, it was a pleasure to manage Karen’s involvement with the “We are the West ” campaign and be onsite as she empowered attendees at an in-store event at Dallas’s North Park Foot Locker.
